Objectives

Where as a lot of retail companies & corporate house have been struggling hard to get the fresh production of farms.

Organic – vegetables cultivation is one of the prime objectives of this group vis- a – vis a healthy food habits among the masses.

The group envisages upon end to end solution of vegetables, fruits & flowers defines the concept of ‘fern and flora’.

We only procure what our customers order, ensuring the freshest quality produce every time. Our buyers will only be purchasing exactly what you need.

It includes the production / cultivation and all post harvest management activities, which include retailing of the products also. Therefore our concept is to provide farm fresh vegetables directly from fields to home and it generates the vibes like :

To develop high quality horticulture farms/fields and make such areas vibrant with horticulture activity which in turn will act as hubs for developing commercial horticulture.
To develop post harvest management infrastructure.
To improve linkages between horticulture producers & marketers.
To create integrated network for marketing of horticulture produce.
To increase producer’s share in consumer price.
To develop public – private partnership and growth of horticulture.
To bridge the gapes between producers and consumers by opening up direct retail stores as well mobile store for horticulture production.
To encourage networking of schemes for resource mobilization with all other related agencies/ organization in the field of horticulture promotion in the country.
To encourage export of horticulture produces across the globe.